International Marketing: Culture Conflict

When entering into international markets, there are many facotrs a business must take into consideration.  Among these is the role that culture plays in communicating ideas and determining which products will have the opportunity to succeed in a particular market.  Those responsible for marketing must analyze many things in order to avoid crucial mistakes that could cost the firm a great deal of time and money.

The article linked below highlights many important points to consider when you go global.

http://www.bizaims.com/articles/business%20economy/cultural%20differences%20business