Start-up businesses require much more than just a great idea, they must also have leaders, risk-takers, market opportunities and the ability to bounce back from adversity and persevere.
The list of failed business is long and varied for an equal varity of reasons. Competition is stiff, building a customer base takes time and reputations can be damaged, finding the capital to persist through difficult economic times can be a job in and of itself.
Your current task is to identify and understand the most common reasons for failure and find real-world examples of such. This website - http://www.ranker.com/list/list-of-failed-businesses-and-company-failures/business-and-company-info - will assist you in your initial search for companies which have suffered the fate of so many and failed to maintain success.
Assignment: post on your blog a brief expalnation of each of the reasons outlined in your book as to problems faced by sart-ups (should be about 2 short paragraphs) - then use the internet to research and identify two different companies which have failed. Finally, write a brief explanation of each of these two companies: what they were and why they failed. Please include at least one picture for each of the companies discussed.
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