Friday, February 3, 2012

Marketing Mix: Product

Your assignment is to provide a case study of products that help to explain different aspects of the factor of product to the marketing mix.  Read the article linked below.  Then, choose 10 different components or issues involved in "product" - define each and provide an example in the form of a specific product (use a picture as well) as a case study of how that component looks in real world usage.  Do not use the examples already given in the article.

http://www.consumerpsychologist.com/intro_Product.html

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